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| Marketing
and Databases |
Every
text message you receive is potentially useful in your business.
At the simplest level, you can analyze calls by location,
by time and by message content. The Interactive
Messaging Unlimited system also contains provisions for
replying to users, managing subscriptions, and even exporting
databases.
All incoming
messages are tagged with information including the caller's
mobile phone number, nickname, message and date/time. You
can use this information in four ways:
1:
Analyze general marketing information
You can export the incoming call record, and
use this database for general marketing and information purposes:
- How many callers came from specified exchanges,
area codes or countries?
- What are the most popular calling times?
- What are callers writing about your company
or product in their messages?
2:
Immediately reply to callers (2-way messaging)
When a text message comes in, you can reply
to it. This can automatically be sent to everyone ("Thank
you for voting"). Or, the system moderator can send
a custom message to an individual ("That was a really
good suggestion -- thanks!").
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By using the Bulk Messaging feature, you
can send a message to all callers, or to a selected group:
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| Caution: The Bulk Messaging
option should be used with care. Not all users
may want to receive the message. If it is heavily
sales-oriented or they did not give "opt-in" permission
to be contacted, they may consider it to be "SMS
spam". |
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3:
Sign up callers for opt-in subscriptions
Callers may want to get recurring information
from you:
- Special offers and promotions
- Event times and information
- News, weather and sports scores
- Results of SMS contests ("Sorry, you
did not win, but try again in next week's contest.")
It's easy to set this up, with IMU's "Subscribe" feature.
Callers send you a special code word such as "SUBSCRIBE". IMU then
automatically adds them to the subscription database, and
immediately sends back a welcoming confirmation text. This
text also contains information on the code word necessary
to unsubscribe.
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This is an excellent marketing tool. You are
communicating with people who specifically indicated they wanted
to "opt-in" and receive your text messages.
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4:
Run directed marketing and promotions
The IMU system
can output a database with the incoming cell number, nickname,
message, date/time, etc. This can be used to send text messages
or even voice calls to users at a later time.
For example, you could run an ad saying "Text
'DRIVE ME' to 1415, to get a free test drive of the new Cowabunga
SUV". You capture the incoming phone numbers; later,
salespeople call by voice to set up appointments.
| Caution: This option
should be used with care. Not all users may want
to receive the message. If it is heavily sales-oriented
or they did not give "opt-in" permission
to be contacted, they may consider it to be "SMS
spam". |
Call Now to Learn More ...Toll
Free: 888-767-7545
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