Here are some ways to generate SMS revenue, increase usage and develop targeted databases:

Interactive contests

Callers send SMS text to enter a contest; every 100th caller wins a small prize while one will win a grand prize. Return SMS messages can tell the outcome ("Sorry, you did not win this time. Call again to increase your chances." or "Congratulations, you are the 100th caller!") or provide marketing messages ("Thanks for entering, and be sure to try new Quench soft drink").

Interactive information

Callers send SMS to find out more about a product or service. Printed or TV ads can have keywords. IMU identifies messages containing the keywords, and can send SMS or generate a voice "Please Call" list.

E-mail response

Callers send SMS containing their e-mail address. Additional information and links can then be sent to their e-mail address.

Text messaging charges

For all incoming SMS messages, an additional per-call charge can be levied. For example, voters for American Idol were charged 10 cents per SMS vote; AT&T received 8 million SMS votes during the second season. In Europe, fees go as high as 50 cents per vote.
       
This per-call charge generates revenues, can help to hold down high call volumes, and can qualify callers so they have a genuine interest in the product or event.

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