Large-scale
public SMS displays are great at trade shows and special
events. They can be used as an attention-getter, to draw
people to your location or event. They can also be used to
provide useful information, such as running Q&A sessions
at meetings.
Attract
attention at trade show booths
Equip
your trade show booth with a big, bright SMS text messaging
display. It lets attendees send each other fun messages about
the trade show, and calls attention and business to your
booth.
The
display serves as an ice-breaker to "draw them in".
Often visitors will come back to show their friends or just
to see what's new. And of course, you can display your own
SMS text messages about what you're exhibiting.
At
the same time, you're capturing callers' phone numbers. Later
you can send them a short "thank you for visiting" message,
or a message with a special offer or promotion.
The
21st century way to run Q&A
One
of the most popular uses of IMU is to run question-and-answer
sessions at meetings. It provides faster, higher-quality
interaction.
During
the meeting, audience members with questions use their phone
to send text messages. The Q&A moderator selects and
queues the messages. They also can send replies back to questioners,
such as "Can you clarify your question?" or "Good
question -- I'll put you first". As the meeting proceeds,
some questions will be answered in the course of the discussion;
these can be deleted from the queue.
When
the Q&A session starts, the questions are projected for
everyone to see, in the order selected by the moderator:
Click for larger view
Contrast
this with the old-fashioned "raise your hand and speak
up" method of randomly gathering questions. By pre-selecting,
editing, and ordering the text-messaged questions, the best
questions are asked first. The Q&A runs more smoothly
and efficiently. Also, the anonymity of SMS question-asking
encourages attendees who don't like to speak in public, or
who are afraid of seeming to have a "dumb" question.
Using
SMS text messaging has gotten rave reviews, both from meeting
participants and from organizers. It is the 21st century
way to run Q&A.
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"--
our audience can use SMS to query from
their seats and the speakers appreciate
the convenience and feedback. SMS
Messaging at our conferences is always
a big hit. For
many it's the first time they have used
messaging services in a group context,
showing the huge potential for using SMS
in corporate settings."
--Zahava
Stroud, president,
iHollywood Forum and MobileTech Forum |
Video or laser display
The Interactive
Messaging Unlimited system can project the text messages
in either video or laser.
The video
screen is simply the SMS computer system running
our VMU program. All you need is a standard computer
video monitor or projector. The video screen can include
your company logo and visuals.
For extra excitement,
consider using an eye-catching
laser display. It's not everyday that customers see scrolling
text messages in bright laser light, projected 10 or even
50 feet wide. You can project inside your booth or, at many
shows, right onto the walls or ceiling. The laser writing
is guaranteed to attract attention, as it did at a Canadian
trade show:
| Trade
show use leads to news coverage
The
SMS system is more than eye-catching. It's
news-catching. Recently the Canadian news
network CTV NewsNet covered the ExpoComm
2004 convention. The SMS2Laser and
LogicaCMG's SMS2iTV (which use IMU and
VMU technology) were the lead items
in their news coverage. Here's
what CTV had to say:
Would
you like to get your name up in lights?
That was just one of the cool tricks on
display at this week's ExpoComm... a wireless
technology show in Toronto. SMS2laser can
display messages … text from cell
phones ... The technology can also be used
for clubs, special events, or anywhere
people gather.
Also on display... LogicaCMG, the company that
controls 70 percent of world's text messaging,
is trying new ways to take the technology mainstream
... Interactive t-v for example. It lets users
get a chance to see their message in public.
It should be coming to North America sometime
early next year.
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Easy to rent or buy
- If you do just a few trade fairs and exhibits
a year, you can contact Text Live for a system rental.
We or one of our worldwide dealers will set up the SMS
system and get it running. It only requires a screen
or monitor on which video is projected. (For laser projections,
our dealers can also provide this equipment.)
- If you do a number of shows, you can
buy the IMU text messaging system and run
it off of your own computer, a cell phone and video projector.
(For high volume applications you may want to buy or
rent a cellular data modem instead of using a standard
mobile phone. It is very reasonably
priced -- especially considering that you're likely to have
a unique attention-getter for your trade fair stand.
Database capture and promotions
Remember that every
time someone sends an SMS text message, you've captured their
phone number, message and time of call. This lets you send
a message back to the callers. For additional information,
see our page about marketing,
2-way messaging, and databases.
Used at telecom trade shows
If you're in the
telecommunications industry, maybe you've already seen the
SMS system in use at a trade show.
One of the world's
top wireless telecom firms, LogicaCMG,
uses the system under the names "SMS2iTV" and "SMS2LASER".
LogicaCMG is the leading provider of messaging equipment,
and in fact is the inventor of SMS text messaging. They have
exhibited the system at the following recent telecommunications
shows:
- CTIA 2003 in Las
Vegas
- CDMA Americas 2003 in Miami
- Expocomm Mexico 2004
- CTIA 2004 in Atlanta
- Expocomm Canada 2004
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